Best-in-class
call centers: Scorecards for success
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How does your call center stack up?
The first step toward delivering world-class customer
service in today's environment is to separate the different
components that contribute to a successful call center and
evaluate your performance in each area. This series
will focus on the Contact Center Model, which breaks the
call center into its five key components - Strategy,
Processes, Technology, Human Resources and Facilities.
Each section will include a short scorecard to evaluate your
current call center performance.
Module 1: The Contact
Center Model
Module 2: Strategy
Module 3: Processes
Module 4: Technology
Module 5: Human
Resources
Module 6: Facilities
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you don't see the penguin, it's not Centerserve. |
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Click here to download tutorial as PDF
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Module 6: Facilities
This tutorial continues our
evaluation of the Contact Center Model and provides a scorecard for
examining the final component, Facilities.
Context
The Contact Center Model,
shown in Figure 1, illustrates the importance of strategy in the overall
health and success of a call center. To learn more about the
Contact Center Model, see
Module 1 of
this tutorial series.
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Figure 1 - Prosci's Contact Center Model
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Facilities
The last key element of the call center model is Facilities.
Evaluate yourself on the following questions. All questions
are on a 1 - 5 scale, with 5 being the highest score and 1 being the lowest score. For
each statement, circle the appropriate score for your call center.
1. The location of the call center is well-suited and meets the call center's needs in
terms of labor availability and access to networking.
1 2 3 4
5
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2. The building, furniture, lighting and HVAC provide a conducive atmosphere for the call
center employees.
1 2 3 4
5
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3. We have adequate facilities to cover common outages including power black-outs and cut
utility lines (network or phone lines).
1 2 3 4
5
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4.
We have a growth plan or scalable facilities to
accommodate shifts in contact volume.
1 2 3 4
5
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Total points you received out of 20 possible = _____
Total your score for this short assessment. This score will
give you an overall indicator of the "health" of your call center
facilities:
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Score |
Rating |
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17-20 |
Excellent |
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12-16 |
Good |
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8-11 |
Fair |
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5-7 |
Poor |
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4 |
Failing |
Key elements of call center
facilities
Stress levels at contact centers are often higher than
in other areas of your organization. The facility design can make a
significant difference in the
operational effectiveness and
mood of a center. A
well-designed, comfortable and safe facility can help:
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reduce turnover and training costs.
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reduce absenteeism and disability claims.
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increase CSR productivity and teamwork.
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increase employee satisfaction, thereby increasing
customer satisfaction.
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make the call center a part of an organization in
which people want to work.
There are three key areas to focus on when considering the
facilities aspects of your contact center. Examples of elements to
consider are listed in the table below:
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Call Center
Facilities Element |
Description |
General layout
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The layout of a call center’s work area is
crucial for productivity. Plan for the following:
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Flexible designs
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Open
work spaces and a
collaborative environment
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Clear lines of
sight on the
floor so that supervisors have a clear view of their
teams
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Ample
storage space for personal items
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Color
schemes and plants
to break up large open plan areas
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Components of a
contact center
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CSR workspace
Industry standards for workspace vary both
internationally and by region and range from
50 – 100 sq. ft. per CSR
not including common space areas. The workspace you have
designated for each person will depend on the nature of your
organization:
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How much paper is required?
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How much equipment is on each desk?
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How much “common space” is in your
contact center?
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Will CSRs share the same workspace
(i.e., based on shifts, will two individuals share
the same desk)?
Consider hiring an architectural firm that
has expertise in call center design. They will help you
optimize the space.
Reception area
The reception area is important,
especially if customers (or potential customers) will be
visiting your center. What message do you want to
deliver? How much security is required in this area?
Common areas
CSR breaks are short and rigidly-structured to ensure performance targets are met.
Therefore, comfortable and accessible break rooms, ample
kitchen facilities (e.g., are there enough drink
machines?) and adequate rest rooms that are
strategically located
will impact good schedule adherence. When designing,
consider the following components:
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Team
areas that display team performance and
competition results
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Kitchens
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Training rooms
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Ample power supplies and mobile
equipment.
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Walls designed to accommodate
flipcharts and whiteboards.
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Flexible room configurations so
that large rooms can be divided for use with
smaller groups.
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Restrooms
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Technology equipment rooms (computer
rooms, switch rooms)
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Rooms should be designed with ample space, raised
floors, special fire prevention/extinguishing
systems, temperature and humidity controls.
Some call centers have “quiet
rooms” and even bring in massage therapists
to help relax CSRs. Other centers have exercise areas
that are located on the premises. Including the
following in your contact center will add great value to
your CSRs:
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quiet rooms and break rooms
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exercise room
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child care facilities
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quality monitoring and performance
feedback suites
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deli,
snack shop or other independent kiosk
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Ergonomics
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Ergonomics
make a huge difference in reducing disability claims and
making the workspace comfortable for CSRs.
Consider the following:
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natural lighting and task lighting to
reduce glare
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adjustable chairs, desks, and monitors
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ergonomic keyboards and headsets
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noise reduction
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Summary
This tutorial focused on important components of call center
facilities and how to determine if you are positioned for success.
A well-designed integration of the five Contact Center Model components
is necessary to ensure your call center performance. The following
tools were written to help you improve the operations of your contact
center:
The newly released
2007 Call Center Best Practices
Reports contain data on all aspects of contact center
management and operations from 250 call center managers
worldwide. Find out what others are doing to ensure the
success of their call centers.
The
Call
Center Planning and Design Toolkit contains a
Master Planning Guide to lead you
through the process of reassessing your call center performance and strategy. It will help
you identify the areas for improvement, and it gives you detailed
steps on how to evaluate each identified area. The toolkit
provides step-by-step instructions, templates and checklists for
developing your own specific Contact Center Model - including your
strategy, processes, technology, human resources and facilities. Key
aspects of the
Call
Center Planning and Design Toolkit include:
- a comprehensive planning checklist and design guidelines for
successfully setting up a new call center or redesigning your existing call center.
- the approach and tools to help you create a contact center strategy
and manage the implementation effectively.
Find out more about the Planning and Design Toolkit by visiting the webpage, emailing callcenters@prosci.com or by calling 970-203-9332
to speak with an analyst.
Recommended resources:
This tutorial
provided information from Prosci's
Call Center Planning and Design
Toolkit. This toolkit can be used for starting or
reengineering call center operations for improved performance.
More information on this and other call center products can be found
in our Bookstore.
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Call Center Planning and
Design Toolkit |
A comprehensive guide to call center
strategy, planning and design;
an excellent resource for new contact center
start-ups, existing call center
improvement and future planning with detailed
templates and planning roadmaps. |
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Best Practices Reports |
Over 240 call centers from around the world share
how they have improved service quality, productivity and
customer satisfaction. This report shares
lessons learned by
call center managers regarding their
most effective management
practices. |
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Call Center Business
Performance Packages |
Find a call center package to meet your needs and
save 20-25% off the
list price. |
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