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Top Three Cost Reduction Areas

The Call Center Learning Center is proud to present a tutorial series focused on reducing the cost of call center operations. This tutorial series will pull from Prosci's research-based toolkits and best practices reports. The first module in the series gave an overview of the 3 top areas for reducing call center costs.  The next three modules look at each specific area and what can be done to reduce costs.  Module 2 focuses on reducing handle time.

 

Module 2: Reducing Handle Time

 


Background

 

The following tutorial uses the Cost Reduction Diagram as a framework for controlling call center costs.  This model will provide a checklist for areas that impact the bottom line of your call center.  The checklist provided in this tutorial will allow you to evaluate your current performance in optimizing handle time.  You may find this a useful tool for discussion with other managers in your call center.

For an expanded view of the cost reduction model, click on the diagram below to open a new window. 

 

 Cost reduction diagram

Cost Reduction Diagram

 

Reducing call center handle time

 

Reducing the handle time in your call center involves addressing three primary areas that contribute to call length and after call work time:

  • agent capability
  • systems support
  • call processes

Handle time in this tutorial refers to both talk time and after-call work time for telephone contacts and the handle time for other media contacts including email, fax, and mail.

 


Area 1: Improve agent capability

 

 

As a general rule, the more capable and experienced agents have lower handle times. For this reason, turnover is costly to call centers. However, agent capability is not just a matter of length of service for an employee. Actions you can take to improve agent capability include:

 
  1. Improve the screening process for new hires

  2. Implement a quality monitoring program

  3. Provide incentives to agents to reduce handle time

  4. Reduce turnover resulting in more experienced agents handling calls

  5. Improve training for agents (existing and new hires)

 


Area 2: Improve support systems

 

 

Improving support systems has proven to be an effective way to reduce handle time (and improve first time resolution rates at the same time). The desktop tools available to agents and the routing methods for contacts have a direct impact on handle time. Areas to consider include:

 

  1. Skills-based routing

  2. Knowledge-base applications

  3. Contact management systems

  4. Automated post call work

  5. Enhanced system navigation

  6. Screen-pop of customer records

 


Area 3: Improve call processes

 

 

 

Improving call processes can dramatically reduce contact handle times. The call process and the required activities by an agent for each contact can immediately affect handle times. Methods for improving contact process include:

 

  1. Use stop-light method

  2. Reduce activities required for each call

  3. Move call activities to post-call work

  4. Reengineer contact processes

  5. Reduce cross-selling or up-selling on every call

  6. Enable customer to perform activities currently done by agents

 

 

For specific recommendations on how to systematically reduce the handle time in your contact center including detailed information and checklists look in the Cost Control Toolkit.  

Next in this tutorial series: reducing resource costs


For more information on cost control, check out Prosci's Cost Control Toolkit.

Click here to find out more


 

Recommended Resources:

Controlling the Cost of Call Center Operations
How to cut costs in your call center;  a systematic approach to expense reduction, this toolkit provides over 50 initiatives to cut costs, including short-term quick-hits, mid-term tactics and long-term strategies.

Call Center Best Practices - Operations Edition
Benchmarking report - Over 240 call centers from around the world share how they have improved service quality, productivity and customer satisfaction. This report shares lessons learned by call center managers regarding their most effective management practices. It also identifies the operational changes that are having the greatest impact on customer satisfaction and call center efficiency.

Call Center Business Performance Packages                                        
Find a call center package to meet your needs and save 20-25% off the list price!

 


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