From the Call Center Learning Center

Technology improvement initiatives


The following tutorial is an excerpt from the 2001 Call Center Best Practices - Special technology edition based on findings from 124 call center managers. Below are the findings from that benchmarking study.

 

Top 10 changes over past two years

The ten most important changes over the past two years as reported by participants (in order of importance) were:

 

1.      upgraded or replaced the switch or ACD applications

2.      web-enabled the call center

3.      developed or upgraded agent desktop and contact management applications

4.      implemented or upgraded voice response applications (VRU/IVR)

5.      implemented customer relationship management (CRM) strategies, processes and tools

6.      implemented computer-telephone integration (CTI)

7.      added tools for email and multimedia management

8.      implemented quality monitoring processes and tools

9.      added or upgraded workforce management tools

10.   upgraded overall PC and computer systems infrastructure

 

Changes with greatest positive impact on customer service

The top technology changes that had the greatest positive impact on customer service were:

 

1.      switch and ACD upgrades or replacements

2.      desktop and contact management applications

3.      web-enabled call center and Internet functionality

4.      email and multimedia management applications

5.      voice response applications

6.      quality monitoring

7.      customer relationship management processes

8.      knowledge-based applications


 

Changes with greatest impact on call center efficiency

Participants listed those technologies that had the greatest impact on call center efficiency. In rank order, they include:

 

1.      switch and ACD upgrades or replacements

2.      desktop and contact management applications

3.      computer-telephone integration (CTI) applications

4.      voice response applications

5.      web-enabled and Internet functionality

6.      customer relationship management processes

7.      email and multimedia management

 

Overall ranking of improvement initiatives

Table 1 summarizes the largest technology changes over the last two years. The numbers in each column are the impact rankings for each change. For example, a ranking of "1" in the call center efficiency column for switch and ACD upgrades means this change was listed more frequently than any other change as having the greatest impact on call center efficiency.

Largest technology changes in last two years (in rank order)

Greatest impact on customer service

Greatest impact on call center efficiency

  1. Switch and ACD replacements or upgrades
1 1
  1. Web-enabled call center
1 4
  1. Desktop and contact management applications
2 2
  1. Voice response applications
4 4
  1. Customer relationship management
5 4
  1. Computer-telephone integration
- 3
  1. Email and multimedia management
3 5
  1. Quality monitoring
4 -
  1. Knowledge-based applications
5 -

 * Items with the same number indicate an equal frequency of listings by participants. The ranking of “1” indicates highest impact.

 Table 1 - Summary of changes and associated impact

 

World-class call centers

 

Participants outlined the primary characteristics of a world-class call center. The number one standard for a world-class call center is multimedia functionality. This multimedia environment for a world-class call center includes:

  • the ability for universal queues for all media types
  • web-enabled call center with online interactive support
  • complete customer self-service applications through the Internet and voice response systems
  • integrated reporting across media
  • comprehensive customer relationship management for all contact channel

Other criteria for world-class call centers include:

  • excellent knowledge-based applications

  • highly-trained agents

 

*If you would like to order a complete copy of this report for your call center click here.

 


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